Yahoo, Microsoft and Ask.com lagged behind with four per cent, 3.72 per cent and 3.12 per cent shares respectively.

Figures from web-monitoring firm Hitwise show that Google is also increasing its market share in the US, albeit more slowly, with a share of 69.17 per cent, compared to 63.98 per cent in June 2007.

Yahoo has a much bigger chunk of the search market in the US, with a 19.62 per cent share.

Hitwise also said that surfers in the UK were now making fewer searches in the shopping, travel and news categories but many more in the social-networking and online video sectors.

"Comparing June 2008 to June 2007, the online video and social-networking categories continue to show double digit increases in their share of traffic coming directly from Google – 17 per cent and 28 per cent respectively," said Hitwise.

www.hitwise.co.uk

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