Redten rapped for misleading ad July 23, 2008 Web User
Redten Internet, who came to prominence in 2006 when it offered a free PC with its three-year broadband contracts, has found itself in trouble with the Advertising Standards Authority.
A number of customers complained about the use of the word 'unlimited' in adverts for Redten, saying that their accounts with the company had actually been subject to usage caps.
The adverts in question had mentioned a 'fair usage' policy in the small print, but the ASA was particularly put out by Redten's failure to respond to its enquiries about the ad.
"The ASA was concerned by Redten's lack of response and apparent disregard for the Code of Practice. We reminded them of their obligations under the Code and told them to respond promptly in future," the ASA said in its ruling.
Additionally, the ads were found to be misleading and the company was told not to run them again in their current form.
Redten has had a short but troubled history - after initially telling Web User when it first made its free PC offer that it would be able to cope with demand, it ran out of computers in February 2007.
It has also had problems with the companies providing its wholesale services, having to switch provider in March 2008, only for its new provider to cease services in June.
Redten then was bought out by a company called Fatcat Communications.
Are you a customer of Redten Internet/Fatcat Communications? We'd like to hear about your experiences, good or bad, on the Web User forums.
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